In 2019, James won the Ginetta Junior Championship after winning the Winter Series in November 2018.

James had his first lap in a kart at the age of 8 and took it up competitively when he reached 10 years of age. He competed for a short time at Forest Edge, Clay Pigeon and Camberley in the Honda Cadet Championship, where James gained many race wins, fastest laps and podium finishes and in 2016 he won the Easter Championship.

The FIA British F4 Championship offers unrivalled opportunities for both the driver and sponsor with:

TV audience of 17.9 million+ viewers

Championship rounds fillmed and broadcast live on ITV4 and ITV4HD

Streamed live on ITV.com

128 hours of television coverage

National coverage in the leading motorsport press

In excess of 400,000 spectators

Promotional videos produced throughout the season

Official photographer

20,000+ social media followers